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News Detail

MediaTek launches a new 4K smart TV chip, opening the AI video Era

Issuing time:2021-03-03 14:09Author:admin

March 3, 2021 - MediaTek released the latest 4K smart TV chip mt9638, which integrates an independent AI processor APU, gives full play to AI's high energy efficiency, supports AI technologies such as AI super resolution (AI-Sr), AI image quality enhancement (ai-pq) and AI voice assistant, and has the function of MEMC motion compensation. Mt9638 will help TV manufacturers build a more competitive mainstream 4K smart TV with its high performance and Optimization in visual image.

Chen Junkun, general manager of MediaTek Television Division, said: "With the highly intelligent and diversified development trend of smart home devices, smart TV is imperceptibly changing the living room ecology of consumers, and a new AI intelligent audio-visual era has begun to appear. MediaTek has been deeply cultivated in the field of TV chips for more than 20 years, and has formed a technological leading edge in AI applications, audio-visual game entertainment experience, smart life and other fields. Relying on electricity With the advanced technology and comprehensive product portfolio of video chips, MediaTek will continue to lead the smart TV market in the new era. "

MediaTek has rich technical reserves in the field of TV chips. Thanks to the high-energy AI operation of MediaTek APU, it can enable smart TV to achieve AI image quality enhancement (ai-pq) and AI super resolution (AI-Sr). Ai-pq identifies content scenes through artificial intelligence, and adjusts the color saturation, brightness, sharpness, dynamic compensation and intelligent noise reduction of the picture frame by frame for different scenes, so as to improve the overall image quality. AI-Sr technology improves the resolution of the original image through multi frame fusion, allowing users to obtain higher resolution and clearer image quality.

In addition, smart TV will become one of the linkage control centers of smart home devices. MediaTek also actively promotes the popularization of advanced technologies such as variable refresh rate (VRR), Wi Fi 6 and HDMI 2.1 in the smart TV market, and brings innovative human-computer interaction through AI voice, AI video call and other applications to help the interconnection of smart home devices, Committed to building the living room into a family entertainment center and comprehensively upgrading the video game entertainment experience of TV users.

MediaTek's new 4K smart TV chip mt9638 not only has strong performance, but also supports a number of leading technologies, including:

Mt9638 is highly integrated with multi-core CPU, arm mali-g52 GPU and independent AI processor MediaTek APU, which can provide strong performance and make the TV system run smoothly without jamming.

Support AI image quality enhancement technology (ai-pq), intelligently identify the content scene, optimize the color saturation, brightness, sharpness, dynamic compensation and noise reduction of each frame, and improve the overall image quality.

AI resolution technology (AI-Sr) is supported, which can intelligently improve the resolution of the picture, make the picture clearer, and provide a better 4K viewing experience combined with MEMC dynamic compensation.

AI voice interaction is supported. TV manufacturers can integrate voice assistant to realize user voice control of TV or linkage with other IOT terminal devices.

Support 4K resolution, 60Hz refresh rate and AV1 / hevc / VP9 coding format.

It supports hdr10 + and zoning dimming display in more than 2000 areas.

Support Dolby panoramic sound and DTS virtual x virtual surround sound.

Support HDMI 2.1, USB 3.0 interface, scalable Wi Fi 6 solution.

MediaTek mt9638 4K smart TV chip is now in mass production, and the terminal product will be launched in the second quarter of 2021.

At present, MediaTek TV chips have shipped more than 2 billion sets worldwide, which can provide a complete solution in line with global TV specifications, covering all price range products from entry to flagship. With years of technology accumulation, MediaTek is a reliable partner of global TV manufacturers, and continues to make efforts to promote new products and leading technologies to promote the common progress of the industry.


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